FLORA SHOW Media Release

FLOREANT PROJECTS Studio- Gallery

Sustainability through the Art of Photography™

215 Main Street, Emmaus PA 18049 • 610 421 8871 • www.floreantprojects.com

FOR IMMEDIATE RELEASE

LAUNCH SPRING WITH TWO GORGEOUS PHOTOGRAPHY EXHIBITS

EMMAUS, PA –FloreAnt Projects Gallery will feature spring show “Flora” including the work of fine art Photographer Ellen Hoverkamp’s “Natural Companions”, April 13 through June 20 on the Main Gallery Floor. On the Mezzanine, April 13 through May 20, Winnie Helton Harmon’s series “The Corn God” will be displayed. Both artists have one thing in common, their reverence for nature and the firm belief that a sustainable approach is the way to preserving and conserving plant biodiversity. The opening reception will be April 13 from 5:30 to 8:30pm and will include a book signing by Ellen Hoverkamp. Ellen will also give a Floral Scanner Photography presentation and demonstration April 14 from 10:00 am to 12:00pm, registration required.

“Natural Companions” by Ellen Hoverkamp is a series of beautiful large format photographs of flowers and plants created using a large scanner flatbed as a camera. She draws her inspiration from Victorian botanical illustrations particularly Language of Flowers and Dutch and Flemish still life paintings. For the newly released book, Natural Companions: The Garden Lover’s Guide to Plant Combinations published in 2012 by Stewart, Tabori and Chang, an imprint of Abrams Books, Hoverkamp collaborated with Author Ken Druse to design botanical photographs formatted specifically to illustrate particular essays to serve the gardener. “I have always sought to bring honor to the efforts of gardeners, the guardians to nature’s beauty, in the depiction of selected plants, preserving visual souvenirs of a particular moment in the garden” says Hoverkamp.

Saturday, April 14 from 10:00am to 12:00pm FloreAnt Projects will host Ellen Hoverkamp’s one-hour presentation and demonstration entitled “Floral Scanner Photography”. This event is perfect for photographers and gardening enthusiasts looking to learn an alternative way to capturing stunning plant and flower images. Pre-registration is required, seats are limited and fee is $20. Registration forms can be downloaded at http://floreantprojects.com/workshops/ellen-hoverkamp-demonstration or call 610.421.8871 for more information.

Winifred Helton Harmon’s “Corn God” series of photographs was born from a powerful vision while photographing in a cornfield in late September 2010. What she saw through the lens, took her breath away: the secret life of the corn stalks and their “life force” were being revealed to her as if the plants were granting her permission to be a part of a sacred event.

By presenting her photographs in a larger format, Harmon tries to coerce the viewer to become connected to nature on a more intimate level. Her hope is to humble the viewer to the magnificence of nature’s beauty and thus create a permanent bond that will elicit them to protect the earth and allow it to continue to flourish and nurture humanity.

Ellen Hoverkamp is from West Haven, Connecticut. She holds a B.S. in Art Education from Southern Connecticut University. Ellen has exhibited her photographic work in solo shows throughout the New York and Connecticut regions and has received many awards. Her photographs have been published in numerous books and magazines, most recently Organic Gardening Magazine’s 70th Anniversary Issue.

Winifred Helton Harmon is a photographer from Bethlehem, Pennsylvania. She also specializes in photography as decorative art for residential and commercial applications.

FloreAnt Projects Gallery stages exhibits for emerging and established photographers, and presents their work around the idea of sustainability and related themes. The owners aim to inform, artfully.

Contact: Florence Rodale – 610 421 8871

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